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Acting Together

Acting Together

Case Study

Quest for meaning

how to redefine the corporate narrative of a luxury company by feeding the intrinsic motivations of each employee?

Work

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Alexandre Beaussier

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Alexandre Beaussier

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- Share your challenges
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The context

Growth, creativity, a sense of belonging, notoriety but little commitment.

This luxury brand enjoys a stellar reputation: both with its clients for the refinement of its products and most of the artisan jewelers. However, a study on employee commitment revealed they were worried about their career prospects: they said they were very attached to the brand but not very fulfilled and lack perspective on their opportunities for professional advancement. Wishing to change the situation and breathe new life into the organization, the management committee decided to launch a process to redefine the company project.

The idea

Capitalizing on the strong feeling of belonging, we conceived a participative approach that allowed the company project to emerge from the intrinsic motivations of each employee.

Supported by a bolstered management line, dynamic local relays, and semantic analysis technology (Dialoog.fr), this consultation process leads to the production of a collective narrative, the basis of the company project.

The solution

The process of redefining the company project was articulated in three stages.

Firstly, our approach focused on creating managerial conditions that would allow the expression of individual employee motivations. We therefore offered the 200 managers to participate, on a voluntary basis, in discussion and experience-sharing forums on three themes: Communication, Personal Development, and Organizational Agility. These exchanges were reported without editing, on a blog open to the entire management community, in order to raise awareness and facilitate the creation of a common management culture.

This program demonstrated our ability to talk to each other and our willingness to understand each other regardless of the site, the team, or the job. This reveals the strength of our collective.

A participant in the “Meaning” project

At the end of these three cycles, the entire management community met to share the progress made, to highlight local initiatives, and to reassert their intentions. In order to make this a memorable experience, particularly through the use of storytelling, we conceived the event as the production and filming of a TV show. A pivotal moment in the process, it bolstered the managerial line in its responsibility towards the organization.

In a third phase, we opened the consultation to all employees, again on a voluntary basis. Organized by local relays, it focused on what motivates each person. Through round tables, speed dating, and online questionnaires, the employees brought out the key points of the company project and its raison d’être. These contributions were then published in a book that transcribed the entire process and highlighted the aspirations and challenges of the program.

Contact

Alexandre Beaussier

Contact

Alexandre Beaussier

Contact

To:
- Get more information
- Share your challenges
- Get a product demo

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