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Acting Together

Acting Together

Case Study

emlyon

How to reinvent the selection of students in mMasters and continuing education programs through digital technology?

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Franck Tarpin-Bernard

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Franck Tarpin-Bernard

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- Get more information
- Share your challenges
- Get a product demo

The context

emlyon business school wants to reinvent its existing student selection practices for all its programs / courses (international Masters and continuing education initially). The entirely online experience must be based on advanced digital tools, offering an automated evaluation that combines several “views” on prospective students. The goal is to offer candidates a test that is in line with the school’s early-maker positioning – fun but demanding, modern, and consistent with its positioning and ambition – and guaranteeing fairness among international candidates.

The idea

By offering an innovative immersive experience to identify the student profiles that best embody the school’s “early makers” skills, Humans Matter contributes to the differentiation and reputation of Emlyon’s business school through multiple evaluation prisms: cognitive, emotional, and behavioral.

The solution

The ambition was to succeed in quantifying the potential of large volumes of prospective students, on the basis of solutions that make use of innovative digital resources and are based on robust scientific validity.

Based on the know-how of our Pepco and Misivias programs – which have proven their worth, in particular to the Air France Cadets recruiting program– we engineered tools to integrate different examinations into a gamified course with a common framework adapted to a multicultural audience(in particular China and Africa).

We have, thus, been able to develop fifteen selection programs that integrate all or part of Humans Matter’s know-how:

  • Behavioral evaluations based on interactions with  virtual characters  via instant messaging and  interactive dialogues.
  • Cognitive measurements (attention, working memory, logic, etc.) through tests based on scientific/medical protocols.
  • Evaluation of motivation and communication skills through written or video productions.
  • Tests of cultural and professional knowledge for specific programs.

The interoperability of our platform with the emlyon business school’s information system facilitates the work of the admissions department teams, and the many professors who examine the thousands of applications. Each year, the scenarios are renewed to promote fairness, and to prevent candidates from preparing for them. The end result is a revamped curriculum that reflects the school’s strategy: better qualified applicants and a stronger image.

Contact

Franck Tarpin-Bernard

Contact

Franck Tarpin-Bernard

Contact

To:
- Get more information
- Share your challenges
- Get a product demo

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